IDGAF · 001
X
a powder for water · thirty sticks a box

The water becomes better.

Three powders, each in a flip-top box of thirty sticks. Tear one into your bottle. One is your daily, one is the green you'll actually finish, one is creatine without the gym-bag. Made in Japan.

X 30 X the daily · 4 g
the pack and the stick
the three

Pick the one your day is missing. Or all three, we don't judge.

the daily

Electrolytes + B-vitamins + a little vitamin C. The one you put in the bottle without thinking.

when
morning, before you brush your teeth — or whenever the bottle's full
in it
sodium · potassium · magnesium · B1 B2 B6 B12 · vitamin C · flavour
taste
grapefruit-Pocari — clean, barely sweet
dose
one stick (4 g) in 350–400 mL
made
Japan · 30 sticks / box
¥3,600/ 30 · TBC

the green

Matcha, spirulina, barley grass. The green you'd actually finish, because it doesn't taste like a lawn.

when
with lunch, or the afternoon slump
in it
Uji matcha · spirulina · barley grass · chlorella · a touch of yuzu
taste
matcha-forward, citrus finish — better in milk or oat
dose
one stick (5 g) — shake or swirl hard, it's a suspension
made
Japan · 30 sticks / box
¥4,200/ 30 · TBC

the energy

Creatine monohydrate, unflavoured or honey-lemon. For the days you move. No stimulants, no neon.

when
after sport, or any time — it's about the total, not the timing
in it
creatine monohydrate 3 g · electrolytes · honey-lemon (or nothing)
taste
honey-lemon, or genuinely nothing
dose
one stick (5 g) daily
made
Japan · 30 sticks / box
¥3,900/ 30 · TBC

Formulations, doses and prices are placeholders pending the taste test and co-manufacturer sheet. Statements describe what each powder contains and when people take it — not what it treats.

the pack

Thirty sticks in a flip-top box. Flip, thumb, tear, pour.

X 30

The box is the size of a cigarette pack — on purpose. It's the most-rehearsed one-handed gesture there is, and it fits every pocket ever designed. Thirty sticks stand in three rows; when you can see the last row, reorder. The stick is the dose: no scoop, no measuring, nothing to wash.

  • box 56 × 88 × 22 mm · uncoated FSC board · one dot, one X, one number
  • stick 20 × 105 mm · 4–5 g · tear notch · paper-based, no plastic laminate
  • 30 sticks = one month = one drop cycle
THREE BOXES · ONE SET

Also in the works: a glass mixing ball for the desk — numbered, first hundred only, with Drop 001. An accessory, not the point.

proof

You're putting it in your body every day. That's the one place we don't do "IDGAF."

Made in Japan

Blended and packed by a licensed Japanese food manufacturer. Lot-tracked. Facility and certificate names published here when signed.

Tested

Every lot: heavy metals, microbials, label-claim assay. Reports downloadable per lot number.

Tasted

Chosen by a blind taste test, not a boardroom. We publish the scorecards, including the flavours that lost.

Plain labels

What's in it, how much, when people take it. No "boosts", no "detox", no promises we can't file for.

Food, not medicine. X is a powdered food for mixing into water. It is not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, on medication or under 18, ask a doctor first. Creatine: 3 g/day is a food-supplement level; drink water.
status
DROP 001 · JAPAN

Opens after the taste test. Numbered boxes. When it's gone, it's gone until 002.